BeOnMessage DVDs

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Sunday, September 05, 2010

Small Group Workshops

Stuart McNish and John Stufflebeem host intensive workshops to help you develop your communication skills and prepare you to engage the media. A typical workshop would include:

Assess skill level of participants –we work directly with you, reviewing past media encounters, strategies and knowledge to establish a base. In the process developing the language and skill set that prepares you to be confident and ON Message.
How the Media works – Examine the media; how it works, its priorities and its deadlines. Changing paradigms in an Internet world creating differences and similarities in all media. Understanding their worldview means you position your message so that it will be heard.
Message Calibration System
1. Negotiation – an interview is a business transaction. Understanding the terms of engagement levels the playing field.
2. News Analytics – Learn how different news outlets and reporters cover different topics – know their bias going in.
3. Framing – Learn how to choose the words that evoke the emotional response you want from the reporter. Framing is the Holy Grail of media communication.
4. Key Messaging – Craft the statement that survives the Journalism process and evokes the reaction you want from the reporter and their audience.
Key Message Preparation - Working one on one with each participant you learn how to build your message, why team input and feedback is vitally important
1. Message Outline
2. Indentify essential elements
3. Determine Framing
4. Specific wording
Getting Ready – We show you all you need to know to be confident and ready.
Tips & Tricks – A series of insights that lift your performance to a professional level and ensure you not only preserve your reputation you enhance it through the media.
On-Camera interviews – Stu and John run you through a series of real “On camera “ interviews. Then they show you the results. Stu is an exceptional interviewer who gets to the heart of the matter. Both Stu and John review your performance and provide you with the feedback that only seasoned professionals can offer in a safe environment. Watch Stu edit your interview down to the one clip that will get used and learn from both Stu and John why that clip was the one that would get used.
Review – Stu and John will review all the key elements of the day and give you the resources you need to be On Message.

Stuart McNish and John Stufflebeem host intensive workshops to help you develop your communication skills and prepare you to engage the media. A typical workshop would include:

Assess skill level of participants –we work directly with you, reviewing past media encounters, strategies and knowledge to establish a base. In the process developing the language and skill set that prepares you to be confident and ON Message.
How the Media works – Examine the media; how it works, its priorities and its deadlines. Changing paradigms in an Internet world creating differences and similarities in all media. Understanding their worldview means you position your message so that it will be heard.
Message Calibration System
1. Negotiation – an interview is a business transaction. Understanding the terms of engagement levels the playing field.
2. News Analytics – Learn how different news outlets and reporters cover different topics – know their bias going in.
3. Framing – Learn how to choose the words that evoke the emotional response you want from the reporter. Framing is the Holy Grail of media communication.
4. Key Messaging – Craft the statement that survives the Journalism process and evokes the reaction you want from the reporter and their audience.
Key Message Preparation - Working one on one with each participant you learn how to build your message, why team input and feedback is vitally important
1. Message Outline
2. Indentify essential elements
3. Determine Framing
4. Specific wording
Getting Ready – We show you all you need to know to be confident and ready.
Tips & Tricks – A series of insights that lift your performance to a professional level and ensure you not only preserve your reputation you enhance it through the media.
On-Camera interviews – Stu and John run you through a series of real “On camera “ interviews. Then they show you the results. Stu is an exceptional interviewer who gets to the heart of the matter. Both Stu and John review your performance and provide you with the feedback that only seasoned professionals can offer in a safe environment. Watch Stu edit your interview down to the one clip that will get used and learn from both Stu and John why that clip was the one that would get used.
Review – Stu and John will review all the key elements of the day and give you the resources you need to be On Message.

Targeted Messaging DVDs

On Message is an extraordinary combination of videos complete with superior insight into the entire process of journalistic storytelling. The videos take you inside the reporting process, show you how the industry is quickly changing and what that means to you.

Watch and hear reporters as they scramble to meet ever demanding deadlines with fewer and fewer resources. See what that means to you in the development and delivery of your message. Then push deeper to gain the kind of insight only a professional journalist and trainer can provide. Hear and learn from reporters, experienced public relations experts and communication specialist.

Most importantly gain the insight that will allow you to raise your performance to a level that exceeds your job description and then watch the benefits of focused communication as they work for you. On Message is filled with insights at every level.

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